Brand kit
Guidelines and assets for presenting the Durabl brand consistently.
Naming
“Durabl” is the brand name and always spelled with a capital “D”.
It is a single word and should not be spelled as “Durable”, “DuraBL”, “durabl”, or any other variation.
Logo
Use the lockup for stronger brand recognition. Use the wordmark or the mark on its own when the lockup does not fit, and the vertical lockup when horizontal space is limited. Do not alter these files in any way.
The primary logo colors are black and white. Use these versions across most applications so the brand stays consistent, high contrast, and legible.
Lockup
Wordmark
Mark
Clear space
Lockup
The minimum clear space around the logo is the height of the uppercase “D” in the wordmark. Keep that area free of text, graphics, and other visual elements.
Mark
Clear space is defined by the height of the symbol (X). Leave at least ½ X on every side.
Minimum size
Lockup
Do not reproduce the primary lockup below 96 px wide on screen. When you need it smaller, use the mark on its own.
Mark
Do not reproduce the mark below 16 px. For a favicon, use 16 × 16 px and 32 × 32 px.
Misuse
- Do not stretch or distort the logo.
- Do not rotate or tilt the logo. Always use it in its approved orientation.
- Do not alter the approved brand colors, or apply gradients and unapproved color combinations.
- Do not alter the symbol’s construction, proportions, slab spacing, or optical adjustments.
- Do not use outline or stroked versions of the logo. Always use the approved solid artwork.
- Do not apply shadows, glows, bevels, or other visual effects. Always use the approved artwork.
Questions
Email hello@durabl.dev if you need additional assets or have a question about using the Durabl brand.